Bank of Montreal was “My Bank” to over a million Canadians at a time when the country’s population stood at just over 12 million.
When the Montreal Expos, Canada’s first Major League Baseball (MLB) franchise, arrived in Montreal in 1969, Bank of Montreal was one of the team’s earliest supporters, sponsoring the team.
The bank’s leadership, employees and customers were filled with enthusiasm about their new home team. To help young baseball fans get involved with the team, the bank and the Expos established the Bank of Montreal Young Expos Fan Club. Membership in the fan club meant 50-cent game admission, a membership card, letters from Expos players and special banking services for young customers. Popular outfielder Rusty Staub was the first president of the fan club, which had more than 75,000 members by the end of the Expos’ first baseball season. In 1989, the fan club expanded to include memberships for all ages.
In the late 1980s, Bank of Montreal was the official “Bank of the Expos,” and the bank’s branding could be seen and heard at the Montreal Expos home field, Olympic Stadium.
In 2004, the Expos relocated to Washington, DC, becoming the Washington Nationals.
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