Summerfest & BMO Harris Pavilion

M&I Bank headquarters in Milwaukee lit up with an 18-storey guitar during Summerfest.

Established in 1968, Summerfest is the World’s Largest Music Festival. Run by the non-profit organization Milwaukee World Festival, the yearly festival – held at Henry Maier Festival Park in Milwaukee – spans 11 days and 11 stages.

In 2006, M&I Bank began sponsoring Summerfest’s Classic Rock Stage.  When BMO acquired M&I in 2011, the bank continued the sponsorship – and the support of Milwaukee’s arts and culture community. The sponsorship included the construction of the BMO Harris Pavilion, a state-of-the-art amphitheater featuring covered seating, enhanced production capabilities, spectacular views of downtown Milwaukee and Lake Michigan and a contoured seating bowl for a maximum viewing experience.


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