NBA All-Star Game
BMO had a ball with their campaign for the 2016 NBA All-Star Game in Toronto. The bank created the BMO Ball Star, a talking basketball with an irreverent sense of humour. Through its interactions with fans and players, the Ball Star helped give people a unique, insider experience of the all-star game. The campaign was a hit, and BMO brought the Ball Star back for its Raptors sponsorship campaign later in 2016.