
“Let’s Talk”
“Let’s Talk” was introduced in the early 1970s as an invitation to customers to discuss the bank’s products and services – mortgages, loans, travel services, and more. The campaign was a reflection of the bank’s customer-centric philosophy, and its focus on finding new ways to address the needs, wants, and aspirations of Bank of Montreal customers. The radio advertising campaign featured the voice of Leslie Nielsen, a popular actor and comedian of the day.