Canada’s First Bank – theme line
Being “first” in Canada has long been a source of pride for people at BMO. The line “Canada’s first bank” began appearing in the window of bank branches in 1950, and was adopted as the standard sign-off in our advertising.
In 1967, when the “M-bar” logo was launched, the tagline became an official part of the brand. Later, when a vibrant blue was adopted in place of green as the bank’s official colour, it immediately became known as “First Bank Blue.”
In 1975, Bank of Montreal became the principal tenants of a new 72-story office tower in the heart of Toronto’s financial district at the corner of King and Bay Streets. It was named First Bank Tower, and later changed to First Canadian Place.