Bringing Hubert to Life

Leo Burnett created Hubert, but it was Chicago-area artist Sam Koukios (1929–2009) who standardized Hubert’s look. Koukios was the official Hubert artist for more than three decades, working on almost every advertising campaign featuring Hubert. Upon Koukios’s death in 2009, Senior Marketing Executive Justine Fedak eulogized him as the artist who “brought so much character” to the lion.